To promote sustainable fashion with pre-owned and vintage pieces, we invited Twiggy back to Vogue to recreate her iconic 1967 shot using the same vintage accessories sourced from eBay.
Cannes: Bronze Lion
Cannes: Shortlist (x1)
AICP Next Awards: Winner
ADDY Awards (National): Gold
ANA Reggie Awards: Super Reggie
ANA Reggie Awards: Gold
ANA Reggie Awards: Silver
Shorty Awards: Winner
Shorty Awards: Gold
Shorty Awards: Silver
Shorty Awards: Bronze
Communication Arts: Winner
LIA: Silver
LIA: Finalist (x3)
One Show: Bronze
One Show: Merit (x2)
New York Festivals: Bronze (x2)
New York Festivals: Finalist (x2)
Webby Awards: Nominee
D&AD: Shortlist
Lürzers Archive ‘24
Andy Awards: Shortlist
After the U.S. Supreme Court legalized same-sex marriage nationwide, MGM Resorts—Las Vegas’s leading hotel brand and the “wedding capital of the world”—recognized the need for wedding songs that reflect all love stories. So, we created Universal Love, an album of classic love songs reimagined for the LGBTQ community, featuring artists like Bob Dylan, Kesha, and St. Vincent.
The album was covered by The New York Times, Billboard, Rolling Stone, and Vice, and became the #9 most downloaded album of the week.
Cannes: Gold Lion
Cannes: Silver Lion (x3)
Cannes: Bronze Lion
Cannes: Titanium Lion Shortlist
D&AD Awards: Graphite Pencil (x3)
D&AD Awards: Wood Pencil (x3)
D&AD Awards: Shortlist (x3)
One Show: Gold (x4)
One Show: Silver (x3)
One Show: Bronze (x2)
One Show: Merit (x3)
Webby Awards: Winner
Clio Awards: Gold
Clio Awards: Silver (x2)
Art Directors Club: Silver
Art Directors Club: Merit (x5)
Andy Awards: Winner
LIA: Grand LIA
LIA: Gold (x4)
LIA: Silver (x3)
LIA: Bronze
Epica Awards: Silver
Shorty Awards: Winner
Shorty Awards: Bronze
Adweek - Best Campaigns of 2018
To bring the entrepreneurial spirit of Showtime’s hit series Billions to life—and reach a new audience—we transformed Kickstarter, the popular crowdfunding platform, into a social platform to spread the word about the show.
For the first time ever, a fictional company from a TV show invested in real companies in the real world.
D&AD: Wood Pencil
Communication Arts Interactive Awards: Winner
One Show: Bronze Pencil
One Show: Merit Award
Clio Awards: Silver (x2)
Shorty Awards: Winner (x2)
Webby Awards: Honoree
Cannes: Shortlist
AICP: Shortlist
New York Festivals: Finalist
It’s not every day you see Pokémon chart at #1 on Spotify.
An unexpected collaboration between a 25-year-old brand and a 25-year-old global artist—who dropped a 25-year-old hit—turned music fans around the world into Pokémon fans.
Cannes: Gold Lion
Cannes: Shortlist (x3)
Clio Awards: Gold (x2)
Clio Awards: Silver (x3)
Clio Awards: Bronze (x5)
Webby Awards: Winner
One Show: Merit (x2)
One Show: Shortlist (x4)
Adage Creativity Awards: Finalist
Case Study
Virtual Concert
Trailer
To promote their new premium fuel, Shell wanted to enable people travel to places they had never been before—in the metaverse.
So, for road trip season, we brought together six of the best Fortnite map creators to design six of the most beautiful and challenging terrains—all with the goal of discovering and sharing the ultimate road trip pics from the metaverse for a chance to win the ultimate road trip in the real world.
ADDY Award: Gold
ANA Reggie Awards: Gold
Shorty Awards: Gold
Digiday Content Awards: Winner
Webby Awards: Nominee
One Show: Shortlist
AICP Awards: Shortlist
At the world’s biggest fashion event of the year, the Met Gala, we put eBay’s pre-owned and vintage fashion center stage.
In partnership with Vogue and New York’s trendsetting rapper Ice Spice, fans could shop her look in a first-of-its-kind e-commerce integration.
ADDY Awards: Gold
New York Festivals: Gold
New York Festivals: Finalist (x2)
ANA Reggie Awards: Gold
Clio Awards: Bronze
Digiday Content Awards: Winner
AICP Awards: Shortlist
One Show: Shortlist
Webby Awards: Nominee
Shorty Awards: Shortlist
Mobile video exposed police violence against African Americans. So we used mobile video to foster greater understanding.
Inspired by the familiar experience of rotating your phone to get a better perspective, we created the first interactive film triggered by device orientation.
Webby Awards: Winner
Webby Awards: Honoree
Webby Awards: Webby For Good
New York Festivals: Silver
New York Festivals: Bronze
One Show: Merit Award (x2)
Clio Awards: Shortlist
SXSW: Finalist
AICP: Shortlist
Shorty Awards: Finalist
Davey Awards: Best In Show
Davey Awards: Gold
Davey Awards: Silver (x5)
Reddit avatars were brought to life for the first time in the original comedy series The I.T. Squad, with each episode based on real conversations and trending topics from the I.T. community.
Shorty Awards: Winner (x2)
Shorty Awards: Gold
ANA Reggie Awards: Bronze
One Show: Shortlist
Webby Awards: Nominee
Shorty Awards: Audience Award
New York Festivals: Shortlist (x4)
#EveryKiss (begins with Kay) turned an American tradition—the New Year’s Eve Times Square Ball drop—into an iconic brand experience.
Shorty Awards: Gold
ANA Reggie Award: Silver
Shorty Awards: Bronze
Webby Awards: Nominee
Shorty Awards: Audience Honor
How do you stand out in a crowded marketplace—dominated by the big banks—and teach financial literacy in a way that’s engaging, fun, and anything but boring?
On National Online Bank Day, we turned six cities across America into a real-life + AR board game of Monopoly. Millions participated, thousands won prizes, and a whole lot of people had fun learning a thing or two about money.
ANA Reggie Awards: Silver
ANA Reggie Awards: Bronze
2020 was the first time in history the Pride Parade was canceled.
#PrideTogether was a social initiative that invited people from all across America to march in the first-of-its-kind virtual Pride Parade.
Communication Arts Interactive Awards: Winner
Shorty Awards: Bronze
Webby Awards: Nominee (x2)
One Show: Shortlist
One in three children in America is overweight or obese. To help fight childhood obesity, we launched The Greatest Action Movie Ever (G.A.M.E.). This integrated platform uses something kids love—action movies—to get them doing things they usually resist: being physically active and eating right.
Thousands of kids took action. Millions of views. Billions of calories burned.
SXSW: Winner
One Show: Bronze Pencil
One Show: Merit (x2)
Webby Awards: 2 Nominations +2 Honoree
NY Festivals: Bronze
Cannes: Shortlist
A movie trailer, posters and web banners helped generate awareness for auditions.
Despite all the progress toward gender equality, male proposals are still considered the accepted norm.
Although women still largely refrain from proposing, data show that 70% of men would be excited if a woman did.
Zales partnered with The Friends Experience to create The One Where She Proposed, a recreation of one of the most talked-about television scenes in TV history—when Monica proposes to Chandler.
Clio Entertainment: Bronze
One Show: Shortlist
Festival of Media Global Awards: Bronze
Festival of Media Global Awards: Shortlist
The president was driving the narrative that kneeling during the national anthem was un-American. In response to the controversy, we created this film to remind the public of the motivation behind this powerful sign of respect and peaceful protest.
With no media support, the film garnered millions of views and was shared organically by numerous influential celebrities, including Jesse Williams, Niecy Nash, D.L. Hughley, Jasmine Sanders, Tamia, Regina Hall, and Snoop Dogg.
Webby Awards: Winner
Webby Awards: Webby For Good
Shorty Awards: Winner
Clio Awards: Bronze
Digiday Awards: Finalist
In 2020, with conferences canceled nationwide, small businesses needed guidance more than ever. So, for Small Business Month, we launched the world’s first Small Business Podference—a podcast-based conference offering expert advice and inspiration.
Shorty Awards: Winner x2
Shorty Awards: Gold
Shorty Awards: Audience Honor
Reggie Awards: Silver
Communication Arts Awards: Shortlist
One Show: Shortlist
Before Facebook Live, there was Color—the first app that let you broadcast live video to your friends. To promote this new capability and the streaming power of Verizon 4G, we turned to America’s most famous live show.
One Show: Gold Pencil
One Show: Bronze Pencil
One Show: Merit
Communication Arts Interactive Awards: Winner
Art Directors Club: Silver Cube
NY Festivals: Silver
NY Festivals: Bronze
Cannes: Shortlist
Webby Awards: Nomination
A-List Hollywood Awards: Bronze (x2)
It’s amazing what you can do with powerful technology. To tell this story, we teamed up with Marvel Comics and the visual effects artists behind Iron Man. The spot went viral with over 60 million views.
The microsite gave people access to Tony Stark’s workshop, where they could build a fully customizable Iron Man suit. Armor upgrades, like Mounted Gun Turrets and Flight Stabilizers, were earned by completing weekly missions that tested the power and speed of their Internet. Online voting determined three winners, who were flown to Spain to work with Stark Industry designers and create a new Iron Man invention at the Barcelona Museum of Ideas and Inventions.
We created this film for a small organization with limited resources, giving them a voice through this challenging message directed at parents.
Communication Arts Awards, Winner
Cannes, Shortlist
London Int'l Awards, Finalist
New York Festivals, Finalist
Applied Arts Awards Annual
People are self-conscious about their breath. We wondered: how would a boost of confidence change that?
As part of our platform, Powerful Technology Makes People More Powerful, this idea helped shine a light on one of the hottest topics in sports media today—the continuing absence of female anchors for NFL games.
On YouTube, Gridiron Girl shared exclusive content and outtakes with her fans.
To overcome the negative taste perception of soy, this campaign leveraged the word “Sensational” in the brand name to set a new standard for superior taste. The line, “It’s amazing, but it’s not Sensational,” reached iconic status in Canada.
New York Festivals, Bronze
