We partnered with ’60s icon Twiggy and transformed eBay’s image from “fleabay” into the go-to destination for pre-owned and vintage fashion.
Cannes: Bronze Lion
Cannes: Shortlist (x1)
AICP Next Awards: Winner
ADDY Awards (National): Gold
ANA Reggie Awards: Super Reggie
ANA Reggie Awards: Gold
ANA Reggie Awards: Silver
Shorty Awards: Winner
Shorty Awards: Gold
Shorty Awards: Silver
Shorty Awards: Bronze
Communication Arts: Winner
LIA: Silver
LIA: Finalist (x3)
One Show: Bronze
One Show: Merit (x2)
New York Festivals: Bronze (x2)
New York Festivals: Finalist (x2)
Webby Awards: Nominee
D&AD: Shortlist
Lürzers Archive ‘24
Andy Awards: Shortlist
When same-sex marriage was legalized nationwide, we helped MGM Resorts turn the moment into music history with Universal Love—an album of reimagined wedding songs for the LGBTQ community, featuring Bob Dylan, Kesha, and St. Vincent.
The album was covered by global media and became the #9 most downloaded album.
Cannes: Gold Lion
Cannes: Silver Lion (x3)
Cannes: Bronze Lion
Cannes: Titanium Lion Shortlist
D&AD Awards: Graphite Pencil (x3)
D&AD Awards: Wood Pencil (x3)
D&AD Awards: Shortlist (x3)
One Show: Gold (x4)
One Show: Silver (x3)
One Show: Bronze (x2)
One Show: Merit (x3)
Webby Awards: Winner
Clio Awards: Gold
Clio Awards: Silver (x2)
Art Directors Club: Silver
Art Directors Club: Merit (x5)
Andy Awards: Winner
LIA: Grand LIA
LIA: Gold (x4)
LIA: Silver (x3)
LIA: Bronze
Epica Awards: Silver
Shorty Awards: Winner
Shorty Awards: Bronze
Adweek - Best Campaigns of 2018
To bring the entrepreneurial spirit of Showtime’s hit series Billions to life, we transformed Kickstarter, the popular crowdfunding platform, into a social engine to spread the word about the show.
For the first time ever, a fictional company from a TV series invested in real companies in the real world.
D&AD: Wood Pencil
Communication Arts Interactive Awards: Winner
One Show: Bronze Pencil
One Show: Merit Award
Clio Awards: Silver (x2)
Shorty Awards: Winner (x2)
Webby Awards: Honoree
Cannes: Shortlist
AICP: Shortlist
New York Festivals: Finalist
Pokémon’s heritage is rooted in music, going back to its launch with Donna Summer. So, to regain cultural relevance and celebrate its 25th anniversary, we created an unexpected collaboration with a 25-year-old global artist who dropped a 25-year-old hit—driving Pokémon to the top of the Spotify charts.
Cannes: Gold Lion
Cannes: Shortlist (x3)
Clio Awards: Gold (x2)
Clio Awards: Silver (x3)
Clio Awards: Bronze (x5)
Webby Awards: Winner
One Show: Merit (x2)
One Show: Shortlist (x4)
Adage Creativity Awards: Finalist
Case Study
Virtual Concert
Trailer
To promote Shell’s new premium fuel, we wanted to reach a new audience and enable people to travel to places they had never been before—in the metaverse.
Shell Ultimate Road Trips invited gamers to discover and share the ultimate road trip pics from the metaverse for a chance to win one in the real world.
ADDY Award: Gold
ANA Reggie Awards: Gold
Shorty Awards: Gold
Digiday Content Awards: Winner
Webby Awards: Nominee
One Show: Shortlist
AICP Awards: Shortlist
At the Met Gala, the world’s biggest fashion event of the year, we put eBay’s pre-owned and vintage fashion center stage.
In partnership with Vogue and New York trendsetting rapper Ice Spice, fans could shop her look through a first-of-its-kind e-commerce integration.
ADDY Awards: Gold
New York Festivals: Gold
New York Festivals: Finalist (x2)
ANA Reggie Awards: Gold
Clio Awards: Bronze
Digiday Content Awards: Winner
AICP Awards: Shortlist
One Show: Shortlist
Webby Awards: Nominee
Shorty Awards: Shortlist
Mobile video exposed police violence against African Americans. So we used mobile video to foster greater understanding.
Inspired by the familiar act of rotating your phone for a better perspective, we created the first interactive film triggered by device orientation.
Webby Awards: Winner
Webby Awards: Honoree
Webby Awards: Webby For Good
New York Festivals: Silver
New York Festivals: Bronze
One Show: Merit Award (x2)
Clio Awards: Shortlist
SXSW: Finalist
AICP: Shortlist
Shorty Awards: Finalist
Davey Awards: Best In Show
Davey Awards: Gold
Davey Awards: Silver (x5)
Case Study
For the first time, Reddit avatars were brought to life in a comedy series where Dell products solved real IT issues discussed on the platform.
Shorty Awards: Winner (x2)
Shorty Awards: Gold
ANA Reggie Awards: Bronze
One Show: Shortlist
Webby Awards: Nominee
Shorty Awards: Audience Award
New York Festivals: Shortlist (x4)
#EveryKiss (begins with Kay) turned an American tradition—the New Year’s Eve Times Square Ball drop—into an iconic brand experience.
Shorty Awards: Gold
ANA Reggie Award: Silver
Shorty Awards: Bronze
Webby Awards: Nominee
Shorty Awards: Audience Honor
How do you teach financial literacy to a younger audience? Transform six big cities across America into a real-life + AR Monopoly game and give away “real” money.
ANA Reggie Awards: Silver
ANA Reggie Awards: Bronze
What do you do when the Pride Parade is canceled? You create your own.
#PrideTogether turned Instagram Stories into the first and longest-running virtual Pride parade ever.
Communication Arts Interactive Awards: Winner
Shorty Awards: Bronze
Webby Awards: Nominee (x2)
One Show: Shortlist
Through social listening, brand cues, and real-time behavior, we helped make The Cheesecake Factory one of the most talked-about brands in NFL Playoffs post-game coverage.
Webby Awards: Nominee
Shorty Awards: Silver
Shorty Awards: Finalist
Shorty Awards: Audience Honor x2
Despite all the progress toward gender equality, male proposals are still considered the accepted norm.
Although women still largely refrain from proposing, data show that 70% of men would be excited if a woman did.
Zales partnered with The Friends Experience to create The One Where She Proposed, a re-creation of one of the most talked-about television scenes in TV history.
Clio Entertainment: Bronze
One Show: Shortlist
Festival of Media Global Awards: Bronze
Festival of Media Global Awards: Shortlist
One in three children in America is overweight or obese. To help fight childhood obesity, I co-wrote and directed The Greatest Action Movie Ever (G.A.M.E.). This integrated platform used something kids love—action movies—to get them to do what they usually resist: be physically active and eat right.
Thousands of kids took action. Millions of views. Billions of calories burned.
SXSW: Winner
One Show: Bronze Pencil
One Show: Merit (x2)
Webby Awards: 2 Nominations +2 Honoree
NY Festivals: Bronze
Cannes: Shortlist
A movie trailer, posters and web banners helped generate awareness for auditions.
As conferences were being canceled nationwide, small businesses needed guidance more than ever. So, for Small Business Month, we launched the world’s first Small Business Podference—a podcast-based conference offering expert advice and inspiration.
Shorty Awards: Winner x2
Shorty Awards: Gold
Shorty Awards: Audience Honor
Reggie Awards: Silver
Communication Arts Awards: Shortlist
One Show: Shortlist
Using the streaming power of Verizon 4G and Facebook Live, we gave every SNL fan a virtual backstage pass to the season finale.
One Show: Gold Pencil
One Show: Bronze Pencil
One Show: Merit
Communication Arts Interactive Awards: Winner
Art Directors Club: Silver Cube
NY Festivals: Silver
NY Festivals: Bronze
Cannes: Shortlist
Webby Awards: Nomination
A-List Hollywood Awards: Bronze (x2)
For many, kneeling during the national anthem was seen as un-American. In response to the controversy, we created this film to remind the public of the motivation behind this powerful act of respect and peaceful protest.
With no media support, the film garnered millions of views and was shared organically by influential celebrities, including Jesse Williams, Niecy Nash, D.L. Hughley, Jasmine Sanders, Tamia, Regina Hall, and Snoop Dogg.
Webby Awards: Winner
Webby Awards: Webby For Good
Shorty Awards: Winner
Clio Awards: Bronze
Digiday Awards: Finalist
People are self-conscious about their breath. We wondered: how would a boost of confidence change that?
