Bio

Most agencies are still built for a world that no longer exists.

Benjamin Vendramin is a creative leader focused on rethinking that model—working from a simple belief: in a world where audiences experience everything as one continuous stream, the separation between media and creative is obsolete.

Across a career spanning McCann, Taxi, TBWA\Chiat\Day, JWT, WP Narrative, and EssenceMediacom, he has operated at the intersection of creativity, AI, and emerging platforms—building ideas designed to move fluidly across channels.

In 2018, he joined MediaCom to put that belief into practice. By dismantling traditional silos and integrating media, content, sports and entertainment partnerships, and social/influencer into a unified creative system, he helped redefine the agency’s role and output. The result was a step-change in both the work and the business—earning multiple Cannes Lions and global recognition, including WARC’s “Most Creative Media Agency in the World” for two consecutive years, and Adweek’s Global Media Agency of the Year.

Earlier, at McCann, his work for MGM Resorts earned five Cannes Lions and a Titanium shortlist, pushing the boundaries of branded entertainment. During that time, he also wrote and directed The Greatest Action Movie Ever, an immersive, platform-driven film acquired by Disney, released nationally, and awarded at SXSW—an early signal of where storytelling was heading.

He has served as a juror for leading global award shows including the Clios, Webbys, Effies, and London International Awards—helping shape the evolving definition of creative excellence.

In 2025, he founded Human General Intelligence to take this thinking further: a model built to deliver integrated, high-impact ideas with the speed and clarity modern brands require—without the friction of traditional agency structures.

 

CV

HUMAN GENERAL INTELLIGENCE US & Global

  • Founder/Chief Creative Officer (Oct. 2025 - Present) 

Human General Intelligence is a multidisciplinary creative and strategic consultancy designed for the New Communications Economy—powered by human imagination. We draw on top talent across the U.S. and globally to build bespoke teams—matched and dedicated to each brand and communications challenge. HGI was built to give world-class brands the world-class talent they deserve.

ESSENCEMEDIACOM  US & Global

  • Chief Creative and Content Officer, Global (Jan. 2021 - Sept. 2025) 

  • Chief Creative and Content Officer, U.S. (Nov. 2018 - Jan. 2021)

Adidas, Google, Bayer, Dell Technologies, eBay, Sony, Richemont, Pokémon, Signet Jewelers, Mars, Kaiser Permanente, American Airlines, Ally Bank, Hilton, Shell, Nature Made, Hasbro

WARC - Network of the Year (2022 and 2023)
Festival of Media - Network of the Year (2023)
Adweek - Agency of the Year (2020 and 2021)


WP NARRATIVE  New York

  • Chief Creative Officer (Feb. 2016 - Oct. 2018)

  • Executive Creative Director (Aug. 2015 - Jan. 2016)

Showtime, Visa, ABC (American Idol), JCPenny, Unilever, NBCUniversal, BET Networks, The Players Tribune, Santo, Universal Standard 

Shorty Awards - Social Agency of the Year (2018)


McCANN  New York

  • SVP Group Creative Director (April 2006 - July 2015)

Verizon Wireless/FiOS, Dentyne, Staples, General Mills, MGM Resorts, Ad Council, Wendy’s 

ADC New York - Agency of the Year (2013)


GOODGOLL VENDRAMIN  Toronto

  • EVP Creative Director / Partner  (March 2002 - March 2006)

Moosehead Breweries, Parmalat, Humpty Dumpty Snack Foods, Canadian Club Whisky, Wiser's Whisky, George Brown College, Canadian Cancer Society, Canadian Paraplegic Association


TBWA\CHIAT\DAY  Toronto

  • Co-Creative Director  Managing Partner (March 2000 - Feb. 2002)

  • Associate Creative Director  (March 1998 - Feb. 2000)

Nissan, Moosehead Breweries, Shoppers Drug Mart, AGF Mutual Funds, Nokia, Enbridge, Dare Foods, Crayola, Canadian Cancer Society, Bloorview MacMillan Centre


EDUCATION
-OCAD University
-Hyper Island Master Class
-WPP Open: 100 Days Of AI

 

Contact

Email: VendraminThree@gmail.com          Phone: 646 455-9198